story · 7 scenes
Metrics
Quality against cost
Quality and cost blocks land on three pan balances; the rivals sag toward cost while ours tips to quality and settles, each tilt computed from the scores.
The number, made of the work
Grains of real events pour into the digits of the total, then sort themselves into one bar per source.
Revenue, four ways
Four KPI tiles read from one set of numbers; a highlighted period sweeps across them and the headline lands as the line reaches its last point.
Where users actually stop
Visitors walk a gallery of product features and stop where they care; their dwell warms a heatmap and ranks the features beside it.
Year in review: tree rings
A log slice grows one ring per year, each as thick as that year's orders; notches mark the firsts and the plaque at the heart adds them up.
Conversion funnel
Riders slide down one ramp per funnel stage; at each lip some splash into that stage's pool, and the last pool fills with paying customers.
The one number that matters
A crowded dashboard dissolves upward into rising fog bands that settle into the page, leaving one sentence and the one number that survived.